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The business and brand

Linao is a professional performing arts business that offers choreography, dance classes, private lessons, and various video projects. Founded by JJ Butler, Linao started as a personal motto that has been molded into the brand you see today.

The design you see at the top of this site is called LINAO (Losing is not an option). It represents pushing away worldly desires, pressures, and anything that could stand in the way of fighting your fight and reaching your goals. God will help you every step of the way, but you must be willing to rise up and face the trials that He sets before you.

Throughout one’s life, each of us battle through trials and tribulations. Often we find ourselves forced into difficult situations with decisions in which we simply choose the easy route. We find ourselves giving in, giving up, falling out and ignoring the hardships that are squarely in front of us. It is my belief that the way to make ourselves stronger is to dive head first into each of these trials placed before us.

God does not blindly test us only to see us struggle, but to lead us through experiences that help us learn specific lessons about our individual selves, our lives and our relationship to Him. We may not always understand the reasons we endure adversity, but having a "Don't Lose Your Fight" mentality can help one realize that the sufferings we endure are purposely placed so we may battle them whole heartedly. Life is not always meant to be fully understood in the present.  If it were then our need and yearning for Christ would be much less significant. He wants us to completely rely on Him and His strength to get us through.

We all have goals we wish to achieve in life, but will not meet them without employing our God given, strong and unyielding will to fight. What is holding YOU back?


I Corinthians 9:24

"Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize."


LINAO?: About Us
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The Founder

JJ is a graduate of the University of Alabama where he was awarded a Bachelor of Arts Degree in Dance along with a double minor in Theater and Computer Applications and Technology.  While attending UA, JJ studied a variety of dance styles including contemporary, jazz, hip hop, tap, musical theater, and ballet. After accepting a scholarship to Broadway Dance Center’s Professional Semester in NYC, he continued his dance training with an intensive concentration in both hip hop and musical theater. During his time in NYC, JJ has had the opportunity to perform on various contracts including live theater, dance companies, and television.

LINAO?: About Us
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